If you landed on this page, it means that you are willing to learn more about how I can be of an asset to your team, even though I don’t have years and years of experience in the UX/UI Design industry specifically. I will be perfect for your company, if you are looking for someone with these soft skills and traits: Excellent Social, Communication, and Storytelling Skills. For me as a professional photographer, a big part of creating a successful brand in the local market was connecting with people and telling their stories in such ways that their unique personalities are depicted in a photograph. As a former foreign language…

Online presence is becoming essential, especially after the world has been turned upside down by COVID-19 pandemic. As UX/UI designers, we can help local businesses to be more competitive in the current market by to attracting customers and sell jewelry through their website. The Client Littleton Jewelry is a local family-owned jewelry store in the suburb of Denver, CO that is ready to conquer national market and adapt the eCommerce model for their business. They pride themselves in family-friendly attitude and personalized approach to each customer. The Problem Littleton Jewelry mainly sells jewelry in their physical store. The lockdowns and social distancing reduced the number of sales significantly, and the founder decided…

Homepage Redesign and Restructuring The Story OneSpring is a design consultancy that was founded in 2005 in Atlanta based on human-centered design approach of software applications which has propelled OneSpring to work with the largest companies in the world as well as government agencies. The Problem OneSpring wanted a homepage that demonstrated their unique engagement options for potential clients while also attracting young professionals to join the OneSpring team. The Goals: attract more clients by improving messaging and description of the services attract young professionals who need to jumpstart their career or those who seek professional growth My Role and Timeline I was a lead UX Researcher on the team…

StoryRobin and Andréa McBride founded McBride Sisters —the largest female, Black-owned wine company in the US. The Black Girl Magic collection—Robin and Andrea’s personal ode to their culture and story—is inspired by the magic and resilience of Black women. Their company is headquartered in Oakland, California. ProblemMcBride sisters need to connect to new customers seeking new wines using the online eCommerce model, and delivering excellent customer experience without sacrificing personalization, delight, and taste. GoalsImprove existing global navigation, revisit filtering options in the online store page, reorganize information on the wine club page in order to make important details more visible so that customers could make educated decisions about the club…

Background Littleton Jewelry is a local family-owned jewelry store in the suburb of Denver, CO that is ready to conquer national market and adapt the eCommerce model for their business. They pride themselves in family friendly attitude and personalized approach to each customer. ProblemDevelop an online shop page that will allow the business to sell their products online while maintaining a brand image: “small shop” appeal and and great customer service. Improve current website to make the pages consistent. Deliverables to include user research and a high fidelity prototype. My RoleI was a sole UX/UI designer. The project was completed within 2 weeks. Empathize  I visited Littleton Jewelry current website…